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How to Succeed in Business with Social Media: Part 2

Telling your business's story the right way on social media can have a huge impact.This obviously involves posting some information about the products and services you offer — but social media should be leveraged to create a personality for your company's brand that is relevant to your target customer audience.

 

For example, the Twitter feed of a soft drink company is going to be very different from that of a landscaping business. Soft drink companies typically use a lighthearted and carefree tone in their posts, creating a brand personality that forges a connection between its products and youthful, active, fun-loving people.

 

On the other hand, a landscaping company would gear its social media posts towards mature home owners who enjoy relaxing outdoors on their property, maybe entertaining guests or settling in a lawn chair to admire their trees and gardens.

 

Establishing a brand personality on social media enables a business to do more than just promote its products and services. When done properly, a brand personality strengthens the storytelling aspect of marketing by making the story more dynamic through the use of a distinctive voice that stands out over others.

 

Creating a brand personality is an important component of social networking, but for it to be effective, the content you post must also be engaging. If your company's Facebook page is only used to post about upcoming sales, then users will tune out over time even if your brand personality is likeable.

 

Again, think about it in terms of storytelling. No one wants to hear the same story about what your newest promotion is over and over — users of social media want content that engages their minds, even if it's only for a few seconds. Having a strong brand personality won't help you if what you're saying consists of vanilla ad jargon.

 

Posting engaging content that's presented by a charismatic (and consistent) brand personality is the perfect formula for a business looking to achieve social media success business.

 

Social media courses and certifications

 

There are a surprising number of online courses and industry certifications available for tech seekers who want to specialize in business social media. Here are a few examples with a brief description of each program.

 

Mediabistro Social Media Courses

Mediabistro is a job listing and career site for media professionals. The company offers a number of independent social media online courses on subjects including analytics, content marketing, and social media video strategies.

 

Market Motive's Advanced Social Media Certification

Market Motive has been offering online courses in internet marketing training since its founding in 2007. Its Advanced Social Media certification is based on an extensive series of courses covering all of the prime social media knowledge points.

 

Salesforce Certified Marketing Cloud Social Specialist

This certification is based on the Social Studio software published by industry giant Salesforce. The related certification exam, consisting of 60 multiple-choice and multiple-answer questions, can be taken at a Kryterion test center or is available as an online-proctored exam you can take at home.

 

 

Aaron Axline is a freelance technology writer based in Canada.ABOUT THE AUTHOR

Aaron Axline is a freelance technology writer and knowledge management specialist based in Edmonton, Canada. His work has appeared in titles from Que Publishing, and on many tech blogs and websites. His professional writing site is AaronAxline.blogspot.ca.