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Learn How to Be a Webmaster in 2018 (Part 2 of 2)

The webmaster job role has changed a great deal since it first emerged in the 1990s. Fortunately, there are many excellent training and certifications options for those who want to take it on in 2018.

How does one learn to be a webmaster in 2018?Note: In Part One of this series, we gave you a historical look at the origins of the webmaster discipline as it evolved from the earliest days of the internet, through to Web 2.0 and beyond. In this installment, we'll look at the training and certification programs that current and future IT professionals should consider when looking to become a modern webmaster.


The current job role of webmaster and its associated responsibilities vary significantly between employers. Generally speaking, webmasters in smaller business environments are called upon to handle the full range of duties, while webmasters in larger enterprise environments tend to be part of a team which is further compartmentalized into more specific working groups.


Working as a webmaster in a small business can involve everything under the sun, as is often the case for IT pros working in single building environments. Webmasters in these circumstances might be called on to do any (or all) of the following:


● Design, build, and deploy websites.
● Implement and monitor website security.
● Build and maintain the necessary backend databases.
● Perform analytics tracking to chart site performance.
● Manage marketing email campaigns.
● Post content to the company's social media accounts.


Welcome to the working world of the webmaster as Swiss Army knife!


Big corporations prefer to form a more granular structure to their web operations, assigning employees to teams which handle specific tasks. The flip side is that you will be expected to be more of an expert in a given webmaster discipline, rather than a talented generalist.


Both types of work environments offer pros and cons. Small business webmasters often have more control over the final online product than their big business counterparts, while corporate webmasters typically earn more and can put more focus on specific aspects of web technologies.


Webmaster Certification Programs


There is a wealth of training and certification options available for IT professionals who want to pursue a career as a webmaster. There are programs for establishing foundation-level knowledge of the webmaster job role, and advanced programs leading to more specialized areas of the position.


Let's take a look at some of the more popular and industry-recognized webmaster training and certification programs.


Certified Internet Web Professional (CIW)


Much like the internet itself, CIW has gone through a tumultuous time since its inception in the late 1990s. CIW's certification program was extremely popular during the dot-com boom, awarding credentials to thousands of candidates during that era.


Alas, CIW entered a moribund period in the mid 2000s when it was troubled by rumors of shaky ownership and fading relevance due to low participation numbers.


CIW has rebounded under new ownership and management, and currently offers a thorough and well-structured webmaster certification program consisting of credentials spread across the following domains:


● Web Foundations
● Web and Mobile Design
● Web Design
● Web Development
● Web Security


There are over a dozen distinct certifications achievable within the CIW program concentrations listed above. CIW takes a vendor-neutral approach to its training, providing students with a more homogenous web technology education experience.




W3Schools is an online web developer site that offers a series of modular training programs for the most popular webmaster technologies. W3Schools's program consists of the following courses:


● JavaScript
● jQuery
● Bootstrap