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CompTIA 2015 Annual Member Meeting Delivers the Unexpected

Ponte Vedra Beach, Fla., March 27, 2015 – CompTIA, the leading non-profit association for the information technology (IT) industry, used its 2015 Annual Member Meeting to ignite lively discussions and action around key industry topics and trends, as well as provide attendees with a closer look at a number of new initiatives, resources and training curriculums now available to CompTIA members. Excerpts from the event are on Twitter using the hashtag #AMM15, Facebook and the CompTIA Blog.


With more than 230 IT channel leaders, executives and influencers in attendance, discussion topics centered on how to advance the industry and use technology to build a better tomorrow. Key areas covered a wide gamut and included how to inspire careers in IT and drive greater adoption of mobility and cloud services, to how to best secure and protect businesses from cyberattacks and vulnerabilities, and monetize and manage the Internet of Things (IoT) for business. New initiatives, training and resources spotlighted at AMM included the new CompTIA Business Model Benchmark, Cloud Trustmark+, a new Executive Certificate in Financial Management workshop, and Business Transformation channel training curriculum.


“CompTIA and our premier members serve as the voice of the IT industry and take great pride in staying ahead of and on top of the market trends, services, regulations and technologies that drive change and influence our world,” said Nancy Hammervik, senior vice president, industry relations, CompTIA. “Our Annual Member Meeting is an amazing three day strategy session that results in new ideas, better business practices and increased opportunities for everyone involved. The event was a tremendous success and set the stage for CompTIA’s premier event, ChannelCon in August.”


CompTIA Keynote and Communities Addressed Issues and Opportunities Head On

Unanimously accounted for as “the best keynote ever,” CompTIA members welcomed the unconventional wisdom of UnMarketing’s president Scott Stratten, who encouraged members to “stop marketing and start engaging” with customers and prospects. 


Ranked one of the top-rated influencers on Twitter, Stratten gave practical advice that left no one guessing. “Business hasn’t changed,” said Stratten. “It’s about relationships. Your clients must be ecstatic – that is where loyalty and referrals are built.”  He continued to advise members to be true to themselves and their business. “If you're not in the real-time game, don't be on real-time platforms,” he concluded. It’s that simple.  


Several CompTIA member communities took the same no nonsense approach to their breakouts during the Annual Member Meeting. These groups of subject matter experts and leaders in technology solutions and market segments help set the direction for future CompTIA initiatives and programs. The CompTIA Blog features highlights from many of this week’s community meetings including the new Future Leaders.


The meeting also featured three Power Talks – “BO is Not Bad When it Comes to Selling ‘Business Outcomes,” “What Does the 2015 Industry Outlook Really Mean for the Channel,” and “Internet of Things – What’s the Channel Play.” A recap from each of these sessions and more is available via the CompTIA Blog.


Distinguished Awards and Honors

During the CompTIA Annual Member Meeting, IT channel executives and business owners celebrated the careers and contributions of three industry leaders. Scott Cook, Founder of Intuit and Sam Palmisano, former CEO of IBM were inducted into the IT Hall of Fame. Cook was honored for co-founding Intuit, a creator of business and financial management solutions for small businesses, consumers and accounting professionals. Palmisano was recognized for his legacy as CEO of IBM from 2002 through 2011.


Additionally, Mike Brogan, past owner and current chairman of Erb’s Technology Solutions, received a heartfelt tribute from Plan 27’s Dan Wensley before receiving the Lifetime Achievement Award from CompTIA. Widely recognized as one of the North American IT channel’s leading authorities on how small and midsize businesses can use IT to gain competitive advantage, Brogan was recognized for his ongoing contributions to the IT channel community, vendor partners and future leaders.


The awards ceremony concluded with an amazing impromptu sing along led by Choir! Choir! Choir!

For more information on becoming a CompTIA registered user or premier member, visit    


About CompTIA

CompTIA is the voice of the world’s IT industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through educational programs, market research, networking events, professional certifications and public policy advocacy. To learn more visit CompTIA online, Facebook, LinkedIn and Twitter.


Press Contact:

Marie Rourke
WhiteFox Marketing (for CompTIA)
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