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CompTIA Adds Three New Sales Playbooks to IT Channel Training Curriculum

Latest additions address opportunities in advanced communications, cloud-based telephony and mobile device management

Downers Grove, Ill., December 4, 2013CompTIA, the non-profit association for the information technology (IT) industry, said today it has expanded its education and training curriculum for IT channel companies with the introduction of three new sales playbooks on emerging market opportunities.

Playbooks on advanced communications, cloud-based telephony and mobile device management are included in CompTIA’s Winter 2014 Channel Training Catalog.

“Our Sales Playbooks have quickly become among the most popular of our training offerings for the IT channel,” said Kelly Ricker, senior vice president, events and education, CompTIA.

“Solution providers are using these resources as a foundation to establish their own, customized sales playbook and to enhance their sales training and marketing message development,” Ricker continued. “We’ve engaged some of the top minds in the IT channel to develop the latest batch of Sales Playbooks.”

The new Sales Playbooks from CompTIA include:

Cloud-Based Telephony – As in many areas of IT, cloud is making VoIP services both more accessible to the end-user and more viable as an offering for a broader number of solution providers.

Mobile Device Management – As more organizations embrace strategies such as “Bring Your Own Device” and expand the ability of mobile workers to access data outside the office, organizations are challenged with managing an ever growing and diverse inventory of mobile devices.

Advanced Communications – Whether it's video conferencing, cloud delivered applications or unified communication and collaboration, advanced communications are at the cornerstone of the mobile connected workplace.

“The Sales Playbooks will help solution providers develop the tools to target, position and close new opportunities in these fast-growing opportunity areas,” said Ricker.
The playbooks combine workshop sessions with templates and training materials designed to help IT sales teams hone their skills in prospecting activities and sales campaigns for emerging technology solutions. Playbooks on cloud-based storage and cloud-based backup and recovery were introduced earlier this year.

CompTIA offers a comprehensive portfolio of live workshops, printed and downloadable training guides, business credentials and other training options, all designed to help IT channel companies expand and grow their business. Visit CompTIA Channel Training to learn more.

About CompTIA
CompTIA is the voice of the world’s information technology (IT) industry. Its members are the companies at the forefront of innovation; and the professionals responsible for maximizing the benefits organizations receive from their investments in technology. CompTIA is dedicated to advancing industry growth through its educational programs, market research, networking events, professional certifications, and public policy advocacy. Visit and